Donor Prospecting

Donor prospecting and research takes time and is essential to help identify who your next major donors will be within your community. The problem is, how do you effectively research your donors to find out more about them? With Potentiality, you have all the information you need. Potentiality is not just a community website. It is a full engagement platform and a rich source of data into your Donor prospecting.

Infact, the Potentiality platform is the most powerful donor prospecting database you could ever own

Because it is an all-in-one platform, the system automatically tracks all of your member engagement data, feeding this back into your fundraising database and providing you with invaluable insights into your donor prospecting.

You can see at a glance how active and engaged each individual member is within your community.

Using our integrated engagement timelines, site statistics and in-built ready dashboards - find your top 10 donors in seconds.

At the click of a button you can determine each individual’s propensity to give as well as capacity to give.

Use your major top donor profile to find similar donors who have not yet donated

Import your historical donor data

And you can also import all of your historical data, have it analysed and plotted on the Potentiality Donor Plot graph so that you have all the information you need to quickly and easily identify your next best donor targets.

Potentiality offers you the most Advanced Donor Prospecting using the data collected through your member engagement. Research made easy!


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